Fashion Hashtag Reputation Sentiment 
Sprout Social
JUNE 27, 2023
Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track comments using keywords or hashtags and analyze them in real-time or historically.
Keyhole.co
MAY 12, 2023
For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis.
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Talkwalker SM
JULY 23, 2015
Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).
Hootsuite
JANUARY 13, 2022
Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. In a similar strategy to LuluLemon, sparkling water brand La Croix also uses a hashtag (#LiveLaCroix) to mine for UGC on their social media channels. London fashion brand Lazy Oaf crediting the original poster of the image.
Almost Savvy
OCTOBER 4, 2012
It’s often what happens next that can make, break or save a brand’s reputation. Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience.
Sprout Social
AUGUST 19, 2021
Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year. When it comes to brand reputation, the buying experience is just as important as the product itself. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.
Almost Savvy
OCTOBER 4, 2012
It’s often what happens next that can make, break or save a brand’s reputation. Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience.
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