Engagement, Influencer and Lurker - Social Media Informer

What's your social currency?

Akamai Marketing

APRIL 4, 2011

The reason millions of people use these platforms is because they want to engage with PEOPLE. Friendships, real friendships don’t start at the wallet and neither do truly engaged fan-business relationships. It might frustrate you to know that LOTS of people are lurkers. I know I have a LOT of lurkers on my site.

Lurker

Lurker Klout Policies Consultant

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content.

Lurker

Lurker Social Media Hashtag Curation

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

FEBRUARY 24, 2018

Facebook 2018 is all About Engagement. Mark also highlights that engagement is a key metric. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging.

Feed

Feed Feedly Metrics News

The Social Media Analytics Compass: What and How to Measure

Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Are you getting engagement on your questions? Do you have the right mix of content?

Analytics

Analytics Social Media How To Analysis

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

NOVEMBER 16, 2016

Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. It’s not that easy because Twitter users are lurkers. Many people will even engage (reply, like or Retweet) without ever reading what you linked to. Keep an Eye on Your Stats.

Twitter

Twitter Tips Hashtag URL

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Best Engaging Communities. Popularity: 17% [ ?

Communities

Communities Groups Groups Social Media

What is BeReal? Your Guide to the Newest Social Media App

Hootsuite

JULY 21, 2022

Unlike every other social platform, there’s no option to simply like other photos — if you want to engage with a post, you have to take a reaction selfie or write a comment. And if you’re a lurker, you’re out of luck. So far, it’s not for influencers or advertisers — users are on the app to connect with friends.

Social Media

Social Media Lurker Notification HootSuite

TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

OCTOBER 27, 2022

Find new ways to influence. TikTok Stories also present new opportunities for both influencers and brands. A brand could hire an influencer to take over their Stories for the day, or an influencer could charge a brand a lower fee to promote their product on Stories if they didn’t want to pay the big bucks for a main feed post.

Video

Video How To HootSuite Lurker

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.

Social Media

Social Media Statistics Strategy Research

The 23 Blogger Breeds—Which Are You?

ProBlogger

JULY 29, 2011

The readers of a machine blogger know that they can visit every day and still get fresh content—possibly boosting reader engagement and traffic. You might be perceived as elitist or self-absorbed if you don’t engage with others. Guests feel at home on other blogs that have more influence than their own. I am one of them.

Blogger

Blogger Blogosphere Hosting SEO

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. It’s a great prompt for engagement. 16 ways to make a “boring” brand exciting.

Products

Products Social Media Brands Meme

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). And yet – only 20% of CMOs leverage social networks to engage with customers.

NewsCred

NewsCred Statistics Social Media B2B

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Blocked users can still @ mention you in a post, but this won’t count toward your engagement metrics. Blocked Twitter users won’t be able to add you to lists.

List

List Social Media HootSuite URL

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media

Social Media Tools Strategy Tips

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

MARCH 3, 2023

Most importantly, we’ll show you how to use Reddit marketing effectively for your business, how to engage with Reddit audiences, and how to aim for the front page. What is a lurker on Reddit? A lurker is someone who visits the site, but doesn’t post or participate in the conversations. Let’s dive in. What is Reddit? Try Keyhole.

Reddit Marketing Lurker Posterous

How to Really Build Backlinks and Dominate Google

Viper Chill

MARCH 4, 2010

Collaborate with Influencers Some of the most popular posts on PluginID were the ones where I collaborated with other influences in the personal development niche. As yhou can imagine, I do NOT want to engage in “black hat&# SEO for my new site. I just like the “what we not to do&# part.

Google

Google How To SEO Sites

Social Media Informer

What's your social currency?

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Trending Sources

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

The Social Media Analytics Compass: What and How to Measure

10 Tips to Build Better Converting Twitter Traffic

Nuggets from Social Media workshops as of late. : Community Group Therapy

What is BeReal? Your Guide to the Newest Social Media App

TikTok Stories: How To Take Advantage of Super-Short Videos

Convince and Convert Blog: Social Media Strategy and Social Media.

The 23 Blogger Breeds—Which Are You?

16 Ways to Promote Your “Boring” Brand or Product on Social Media

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

The Ultimate List of Social Media Definitions You Need to Know

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

How to Really Build Backlinks and Dominate Google

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