Akamai Marketing
APRIL 4, 2011
It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.
Direct Marketing Observations
MAY 3, 2010
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.
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Pam Moore
FEBRUARY 24, 2018
What About the Silent Lurkers? This past week I spoke at an event in Banff, Canada – The Gathering , on the topic of influencer marketing. Influencer marketing. You need to really think about this and come to an honest answer based on more data than simply throwing a dart at the Facebook organic algorithm target board.
Razor Social
NOVEMBER 29, 0002
In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. This is usually the majority of your audience.
Sprout Social
NOVEMBER 16, 2016
Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. It’s not that easy because Twitter users are lurkers. Twitter can drive solid well-converting referral traffic. Only a few of them will find it worthwhile to click your link.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Influencers. Influencer Marketing: An Oxymoron?
Hootsuite
OCTOBER 27, 2022
Find new ways to influence. TikTok Stories also present new opportunities for both influencers and brands. A brand could hire an influencer to take over their Stories for the day, or an influencer could charge a brand a lower fee to promote their product on Stories if they didn’t want to pay the big bucks for a main feed post.
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