Communities Engagement Influencer Lurker 
Akamai Marketing
APRIL 4, 2011
The reason millions of people use these platforms is because they want to engage with PEOPLE. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. I know I have a LOT of lurkers on my site.
Pam Moore
FEBRUARY 24, 2018
Facebook 2018 is all About Engagement. Mark also highlights that engagement is a key metric. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging.
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Direct Marketing Observations
MAY 3, 2010
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content.
Razor Social
NOVEMBER 29, 0002
Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Are you getting engagement on your questions? Community Responsiveness.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Convince & Convert
SEPTEMBER 20, 2010
Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.
ProBlogger
JULY 29, 2011
The readers of a machine blogger know that they can visit every day and still get fresh content—possibly boosting reader engagement and traffic. They come across as unselfish “community bloggers.&# You might be perceived as elitist or self-absorbed if you don’t engage with others. I am one of them. The Experts.
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