Akamai Marketing
APRIL 4, 2011
What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.
Direct Marketing Observations
MAY 3, 2010
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.
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Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Pam Moore
FEBRUARY 24, 2018
They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.
Razor Social
NOVEMBER 29, 0002
In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Community Responsiveness. changes to profile images).
Diva Marketing Blog
APRIL 9, 2009
The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? He is also a Partner with the Colorado, based company ITBrix, which produces the social media, community building and collaboration platform WordFrame. It is okay to go slow and learn about the various social media communities.
Convince & Convert
SEPTEMBER 20, 2010
Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers.
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