Wed.May 16, 2012

7 Steps to Planning Better Presentations

Dave Fleet

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.

Clout vs. Klout – Or the Real Meaning of Social Influence


I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. 90% of consumers rely on recommendations from people they know.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.

How to Help a Tiny Torah Scroll Kickstart An Article of Hope

Waxing UnLyrical

What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Human Motivation: The Forgotten Element in Our Theories and Practices


“ Companies that are afraid to commit to goals that lie outside the range of planning, ” Gary Hamel and C.K Prahalad conclude in their booklet, Strategic Intent , “are unlikely to become global leaders.”

If Pinterest Had Been Invented In The 90s


We’ve look at Facebook as if it were invented in the 90s. We’ve looked at Twitter as if it would have been invented in the 80s. The creative folks at Squirrel-Monkey are back at this again. This week let’s take a look at their video that imagines… …if Pinterest had been invented in the 90s. Video URL: [link] ].

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This Is Social Media Marketing At Its Best

Small Business Mavericks

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. It’s a mix that’s made in heaven for Ikea as it channels traffic through its latest creation. Here’s how it works.

How to Answer Twitter Questions Like the Pros Do

Shift Digital

One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product. It’s also a great way to grow your online community, and meet fellow colleagues in your industry. The concept is simple. All you have to do is set up keyword searches via software such as Hootsuite or Tweetdeck.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Death by Silo

Geoff Livingston

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply [.]. Marketing creative Gaping Void Gini Dietrich Hugh Mcleod marketing in the round Simple

5 Effective Tricks to Create a Killer Call to Action


This guest post is by Greg Digneo of Sales Leads in Thirty Days. Here’s the dirty little secret: there are actually two steps to building an extremely popular blog. The first and most popular step is to drive traffic by guest posting, social media, and SEO.

Are you marketing in the round?

Jeff Esposito

This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them.

iPhone Apps for American League Eastern Division Baseball Fans


The American League’s Eastern Division may be the most difficult one in all of professional baseball. With the deepest pockets this side of the Mississippi, the Yankees and Red Sox alone assure players and fans alike that this division is no walk in the park.

A World Gone Social

Learn how companies must adapt to survive.

6 Insightful Blog Quotes for Puzzle Marketers

Puzzle Marketer

Below are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. On Success Through “Thinking Small” with Content Marketing Somewhere, we got away from this notion and started to embrace a “bigger is better” philosophy with regard to publishing (and now content marketing).

Associations are More Advanced Than You Think!


… Ha. This includes all the associations we’re working with (and those we aren’t) who are working on their Social CRM. So there!! Source ). Social CRM and ROI

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Fat Americans Fat People non sequitur Wiley Miller