Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. Fundraising: To Email or Not to Email. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he ex

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Ignite Social Media

JUNE 20, 2016

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print…. For the last few years, Facebook laid down the law on promoting images that had more than 20% text. Advertisers used a grid tool to test images in a 5×5 grid.

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The Social Media Hat

JUNE 20, 2016

Blogging Who, What, When, Where and How: Analyzing the Consumption of Content. You have invested a great number of hours and resources to create detailed and thoughtful content that bolsters your online presence and gets your website more visitors, but there are a few questions that need to be answered: Who is reading it? When are they reading it? How are they reading it?

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Ignite Social Media

JUNE 20, 2016

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. That and more in this week’s Social You Should Know. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars. The price tag has many balking, but considering LinkedIn’s appeal to high-income networkers, and research that indicates 1 in 4 Internet users have a LinkedIn ac

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Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact to see if your online campaigns are having the effect you desire.

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Twist Image

JUNE 20, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Socialmedia.biz

JUNE 20, 2016

Post by Nirav Dave. Capsicum Mediaworks. L et’s be honest. Almost nobody knows everything about how SEO (search engine optimization) really works. It’s a bit of a black art, and Google especially has been less than forthcoming in communicating best practices. But, over time, you can keep track of what seems to be moving the needle in the right direction for a business or brand.

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ProBlogger

JUNE 20, 2016

Handling Critical Comments and Attacks from Blog Readers. In my recent podcast on the characteristics of successful blogging , I touched on the topic a couple of times of putting yourself out there for public comment and critique. I suggested that having a bit of a thick skin might be useful because from time to time you’ll definitely get ‘feedback’ that may not be as a encouraging, helpful or constructive as it could be – and which at times may even enter into the territory of it being ag

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ProBlogger

JUNE 20, 2016

By ProBlogger Productivity Expert Nicole Avery. As bloggers we spend much of our work time online as that is where our home base is, but a key drawback to being online is that there is so many distractions so close at hand. Combine this with the fast pace of blogging where there are many things to check, update, write and read, you can easily feel overwhelmed.

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