Jon Loomer
FEBRUARY 5, 2024
Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Last week, we covered the most common optimization mistakes that advertisers make.
Social Media Today
FEBRUARY 5, 2024
LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.
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Jon Loomer
FEBRUARY 5, 2024
Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our sessions to do something outside the box. In the past, she used ads to send people to a webinar registration landing page. The eventual goal was to increase paid consultations.
Social Media Today
FEBRUARY 5, 2024
Time to update your website? Some tips on what visitors are seeking from your business.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
FEBRUARY 5, 2024
With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.
Social Media Today
FEBRUARY 5, 2024
Some tips to help you optimize your messaging for each stage of the buyer's journey.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
FEBRUARY 5, 2024
LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.
Hootsuite
FEBRUARY 5, 2024
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.
Social Media Today
FEBRUARY 5, 2024
Time to update your website? Some tips on what visitors are seeking from your business.
The Social Media Hat
FEBRUARY 5, 2024
28 Pitfalls To Avoid In Your Search The post What Are Some Mistakes To Avoid When Hiring A Fractional CMO? appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
FEBRUARY 5, 2024
Zuckerberg's social giant just keeps growing.
Keyhole.co
FEBRUARY 5, 2024
Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience.
Social Media Today
FEBRUARY 5, 2024
Some tips to help you optimize your messaging for each stage of the buyer's journey.
WebInKnow
FEBRUARY 5, 2024
I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
FEBRUARY 5, 2024
Zuckerberg's social giant just keeps growing.
Social Media Today
FEBRUARY 5, 2024
Snapchat's struggling to maximize its revenue opportunities.
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
Social Media Today
FEBRUARY 5, 2024
Snapchat's struggling to maximize its revenue opportunities.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
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