Mon.Oct 02, 2023

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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order

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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.

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New Instagram Metric in Ads Manager

Jon Loomer

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. At least I didn’t have it, since I went through those steps for a tutorial.

Instagram 144
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5 reasons CPG food and beverage brands are choosing Snapchat

Social Media Today

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Brands 168
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Grow Internationally As A Creator w/ Victoria Blinova

The Social Media Hat

Partnership Unpacked, Episode 41, with Victoria Blinova The post How To Grow Internationally As A Creator w/ Victoria Blinova appeared first on The Social Media Hat.

How To 111
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Meta Launches Verification for Businesses in New Zealand

Social Media Today

Meta’s expanding its paid verification package to businesses.

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X Experiments with New Game Streaming Process to Expand its Content Options

Social Media Today

Gaming is already huge on X, and this could help to build on its opportunities.

Process 180
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Painted Tu-95 Bomber Silhouettes On Runway Aren’t Fooling Anyone

Forbes Social Media

The deception failed for one notable point noticed and shared by users on the social platforms—2D painted airplanes don't cast shadows

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Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager

Social Media Today

Reddit continues to build on its ad focus tools, as it works to maximize its revenue potential.

Reddit 160
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Here's a breakdown of the key updates and what they mean for you.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn Expands the Display of its Profile CTA Buttons to More Surfaces

Social Media Today

More ways for creators to drive traffic from their LinkedIn presence.

LinkedIn 174
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What does Green Circle in Instagram Story Mean?

Your Escape From 9 to 5

Instagram is more than just an app – it’s a vibrant community where users from all over the world share a slice of their lives every day. Amongst the plethora of features that this platform boasts, Stories have certainly taken the world by a storm, lending an ephemeral quality to digital sharing. And with the.

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X Signs Exclusive Content Deal with Paris Hilton to Build on its Entertainment Efforts

Social Media Today

The deal is the first celebrity partnership under new CEO Linda Yaccarino.

Content 169
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TikTok’s Experimenting With an Ad-Free Subscription Offering

Social Media Today

The experiment could be related to evolving E.U. regulations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.