Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order

Conversation 176

Conversation Data Advertising Report 176

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.

Data 154

Data Facebook Reddit Social Networking 154

Jon Loomer

OCTOBER 2, 2023

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. At least I didn’t have it, since I went through those steps for a tutorial.

Metrics 157

Metrics Instagram URL Campaign 157

Social Media Today

OCTOBER 2, 2023

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Brands 188

Brands Industry 188

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The Social Media Hat

OCTOBER 2, 2023

Partnership Unpacked, Episode 41, with Victoria Blinova The post How To Grow Internationally As A Creator w/ Victoria Blinova appeared first on The Social Media Hat.

How To 137

How To Social Media Influencer YouTube 137

Social Media Today

OCTOBER 2, 2023

Reddit continues to build on its ad focus tools, as it works to maximize its revenue potential.

Reddit 184

Reddit Tools 184

Social Media Today

OCTOBER 2, 2023

Meta’s expanding its paid verification package to businesses.

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210

Forbes Social Media

OCTOBER 2, 2023

The deception failed for one notable point noticed and shared by users on the social platforms—2D painted airplanes don't cast shadows

Platform 92

Platform Social Media 92

Social Media Today

OCTOBER 2, 2023

Gaming is already huge on X, and this could help to build on its opportunities.

Process 197

Process Content 197

Your Escape From 9 to 5

OCTOBER 2, 2023

Instagram is more than just an app – it’s a vibrant community where users from all over the world share a slice of their lives every day. Amongst the plethora of features that this platform boasts, Stories have certainly taken the world by a storm, lending an ephemeral quality to digital sharing. And with the.

Instagram 52

Instagram Communities Features Platform 52

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Social Media Today

OCTOBER 2, 2023

More ways for creators to drive traffic from their LinkedIn presence.

LinkedIn 197

LinkedIn 197

Buffer Social

OCTOBER 2, 2023

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Price 107

Price Cost Course Small Business 107

Social Media Today

OCTOBER 2, 2023

The deal is the first celebrity partnership under new CEO Linda Yaccarino.

Content 190

Content 190

Social Media Today

OCTOBER 2, 2023

The experiment could be related to evolving E.U. regulations.

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184

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