Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 3

Team 160

Team Marketing B2B Eventful 160

Social Media Today

NOVEMBER 27, 2018

Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.

Report 167

Report Conversation Facebook 167

Social Media Strategies Summit

NOVEMBER 27, 2018

For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the a

Communities 100

Communities Platform Video Fashion 100

Social Media Today

NOVEMBER 27, 2018

Feedback is key to maximizing your user experience - here are some tips on how to get responses from your site visitors.

Sites 167

Sites Tips How To 167

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Social Media

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable.

Feed 111

Feed Feedly News Facebook 111

Social Media Today

NOVEMBER 27, 2018

To be successful, brands must understand what makes different segments of their targeted audiences tick—and a knowledge of how to leverage that insight to personalize their creative approaches.

Brands 131

Brands How To 131

Social Media Today

NOVEMBER 27, 2018

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Tamara Schenk from CSO Insights.

Content 153

Content Engineering 153

Forbes Social Media

NOVEMBER 27, 2018

Who caused the biggest social media fails of the year? Check out how brands like Snapchat and Chick-fil-A failed at social media in 2018 and what you can learn from them.

Social Media 86

Social Media Brands 86

Social Media Today

NOVEMBER 27, 2018

Facebook is looking to shift focus with Watch in order to boost interest in the video platform.

Facebook 167

Facebook Platform Video 167

Forbes Social Media

NOVEMBER 27, 2018

Facebook’s founder didn’t show up to answer questions from nine governments on Tuesday. Casper Klinge, the world’s first tech ambassador for a nation, says that was a bad idea.

News 84

News Questions 84

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

NOVEMBER 27, 2018

Are you considering adding Snapchat into your 2019 social media marketing strategy? Check out this listing of key stats and platform notes.

How To 168

How To List Platform Social Media 168

Forbes Social Media

NOVEMBER 27, 2018

User-generated content on social media sites like Facebook and Google subsidiary YouTube has created billions of dollars of value for their shareholders and the company founders. But can a new breed of digital platforms in the space seize back the initiative and reward content creators more fairly?

Content 79

Content YouTube Sites Google 79

Likeable

NOVEMBER 27, 2018

“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling. The spectrum of social video includes both of them, along with recipe videos, sports highlights, reaction GIFs, live streams, and countless other formats and styles. Despite this, advertisers often use “social video” as a blanket term.

Questions 88

Questions Video Marketing Guidelines 88

Forbes Social Media

NOVEMBER 27, 2018

find it frustrating as a parent that my choices in shopping are either to tote my daughter to the boys’ section where their images are least not about impending marriage to a prince and non-existent animals or to revert to online shopping.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

NOVEMBER 27, 2018

Looking to get more out of Pinterest for your business? Avoid these common mistakes.

Marketing 167

Marketing 167

Forbes Social Media

NOVEMBER 27, 2018

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it. Here's why you should.

Advertising 60

Advertising 60

Social Media Today

NOVEMBER 27, 2018

LinkedIn has provided a new infographic which outlines a range of ways in which you can re-purpose your content to maximize the value of your efforts.

Content 167

Content LinkedIn 167

Forbes Social Media

NOVEMBER 27, 2018

Whether gathering information about what companies are doing to support their communities or helping corporate executives navigate reputation issues with trusted insights, The Conference Board remains a valuable and strategic partner for companies who are engaged in making the world a better place.

Reputation 45

Reputation Conference Issues Communities 45

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Forbes Social Media

NOVEMBER 27, 2018

This article focuses on the memo that former Facebook manager wrote about how Facebook treats its Black employees.

Company 53

Company Facebook 53

Forbes Social Media

NOVEMBER 27, 2018

If you’ve signed up for the entrepreneurial journey you should find a coping mechanism, because you will hear no a lot more than yes.

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