Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Policies Consultant Social CRM 156

Buzz Marketing for Technology

JUNE 27, 2008

ve all heard of MySpace and Facebook , and while those are great ways to connect with friends and colleagues, an even better place to start is a social network with a focus, like Ning. Here are a few highlights for the upcoming school year: Learning 2.008. There are quite a few networks on Ning that center around teaching and learning.

Education 154

Education Web 2.0 RSS Wiki 154

Convince & Convert

APRIL 20, 2010

link] Excellent free white paper to download / via @jaybaer [link] Brandon Uttley Does Your Blog Have a Long Tail? Ive founded 5 companies, and spent 15 years running digital marketing agencies. if you could please help I would be very greatful. link] Marko Minka Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

Social Media 119

Social Media Strategy Consultant Publishing 119

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MAY 20, 2010

link] [link] Doktor Marketing Are You Suffering From Premature Calculation? – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C. Fitting the square peg of social media in the round hole of marketing metrics is not going to work.

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

JULY 29, 2010

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. Some of my books come with a CD containing the code, and are later offered at the Safari Books site as a download. All of this doesn’t come for free for me either.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

ProBlogger

MAY 24, 2015

is sort-of like a social network for infographic and visualization sharing (talk about niche markets). The next time you’re brainstorming blog topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it.

Tools 20

Tools Content HootSuite Ping.fm 20

Convince & Convert

AUGUST 25, 2010

Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Writtent Blog

AUGUST 15, 2013

As Marketer John G. Your readers probably don’t want to engage with a piece of content which promises “Good Ideas for Content Marketing.” If you don’t adopt any other writing tips this week, consider integrating several of the following proven headline formulas into your content marketing strategy: 1. The Secret of [Blank].

Tips 72

Tips eBook Small Business Upcoming 72

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important. Companion blog post.

Social Media 128

Social Media Strategy Report Buy 128