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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. If it’s not, then we don’t.

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Are We Making Our Fans Work Too Hard?

Convince & Convert

There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts?

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Nobody Said Social Media Should Be Simple

Convince & Convert

But indeed your employees and customers ARE messing around on Facebook, Twitter, YouTube and blogs on their free time, the same space you’re trying to invade (and admit it, profit from) for corporate purposes. Run your social media decisions through that filter, and you’ll be amazed at how different your outcomes can be.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Again offer points, discounts, or miles to reward customers for using self-service online channels instead of clogging up live support with simple questions that can easily be answered online. Fantasy Dashboard: The Customer vs. the CSR.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Again offer points, discounts, or miles to reward customers for using self-service online channels instead of clogging up live support with simple questions that can easily be answered online. Fantasy Dashboard: The Customer vs. the CSR.

CSR 127
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How to Create Effective Facebook Lead Generation Ads

Sprout Social

What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. Why Facebook Advertising? Facebook has over 1.7