Convince & Convert

NOVEMBER 22, 2010

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts?

Loyalty 124

Loyalty Social CRM Foursquare Case Study 124

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. If it’s not, then we don’t.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

AUGUST 28, 2011

But indeed your employees and customers ARE messing around on Facebook, Twitter, YouTube and blogs on their free time, the same space you’re trying to invade (and admit it, profit from) for corporate purposes. Run your social media decisions through that filter, and you’ll be amazed at how different your outcomes can be.

Social Media 157

Social Media Discount Loyalty Software 157

Convince & Convert

MARCH 28, 2012

Again offer points, discounts, or miles to reward customers for using self-service online channels instead of clogging up live support with simple questions that can easily be answered online. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

Again offer points, discounts, or miles to reward customers for using self-service online channels instead of clogging up live support with simple questions that can easily be answered online. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Said one respondent: If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it. Interaction. Think about that for a moment.

Social CRM 148

Social CRM Twitter B2B CoTweet 148