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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 156
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The KISS Method For Determining Social Media ROI

SocMed Sean

Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business. Try identifying and following their employees on networks like Twitter and LinkedIn.

ROI 269
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15 Facebook stats every marketer should know for 2019

Sprout Social

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Only 51% of teens use Facebook , making it the fourth most popular social network. According to Wordstream , the average cost per click (CPC) for a Facebook ad is $1.72.

CPC 111
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Examples: cpc, organic_social. Import the data into your social media report for analysis.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks.

Metrics 112
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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone.