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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

B2B 259
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Instagram Chronological Feed and What That Means for Marketers

Likeable

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. Here’s everything to know about what Instagram’s latest news means for social media marketing. How will Instagram’s chronological feed work?

Feed 85
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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing.

Instagram 217
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Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. About the Instagram Reels Algorithm. Before we begin, it’s still worth the reminder to point out that Instagram does not optimize Reels that include a watermark (*cough* TikTok watermarks *cough*).

Instagram 172
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How to use ephemeral content in your marketing strategy

Sprout Social

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 117