Instagram Tests Blend Feed for Private Content Sharing
Social Media Today
MARCH 28, 2024
Instagram continues to lean into private engagement in the app.
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Tips for Developing Engaging and Discoverable Instagram Reels Content
Ignite Social Media
MAY 25, 2021
When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. This is because they want to reward creative and exclusive content on their platform. Stay relevant with trends, and post content that inspires or has a “wow” factor. Experiment! That’s okay.
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How Engaged-View Attribution Works for Meta Advertising
Jon Loomer
JULY 17, 2023
Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?
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The Facebook News Feed is Changing to Favor Person to Person Engagement
Jon Loomer
JANUARY 11, 2018
A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” ” Confusing.
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Audience engagement: What it is and tips to improve it
Sprout Social
FEBRUARY 15, 2024
Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.
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Is Your Social Media Content Really Top of News Feed Worthy?
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? Need more help?
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Best-in-Class Tactics for Social Media Engagement
Ignite Social Media
JULY 29, 2021
When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective.
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Increase YouTube engagement: 10 ways that actually work
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement? What is YouTube engagement?
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How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.
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Facebook Updates News Feed
Mindjumpers
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Source: News Feed FYI: Showing More High Quality Content.
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales
Keyhole.co
JANUARY 20, 2024
In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. And you could be one of these brands.
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How to Create Facebook Video Engagement Custom Audiences
Jon Loomer
OCTOBER 7, 2020
Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos.
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Get up off the ground.
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164 Facebook News Feed Update: Now What?
Jon Loomer
JANUARY 13, 2018
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Passive scrolling and low-quality engagement are now bad. Posts that get long, thoughtful replies will get priority in your feed. So… Now what?
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5 of the Best Content Curation Tools for Social Media Managers
Hootsuite
APRIL 25, 2024
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.
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Facebook News Feed Changes. Stay Calm. Don’t Panic.
yMarketingMatters
FEBRUARY 8, 2018
#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.
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How Government Agencies Can Best Engage Their Communities on Facebook
Social Media Strategies Summit
MAY 25, 2021
Admins have the ability to post content, monitor the page, and make updates to your page information. All government and political agencies have the ability to apply and receive page verification, but you must have content posted on your page and have a profile and cover photo. Engage with your community by replying to their comments.
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How to use ephemeral content in your marketing strategy
Sprout Social
APRIL 4, 2023
Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Pam Moore
FEBRUARY 24, 2018
Facebook 2018 is all About Engagement. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric.
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167 Facebook Marketers are Already Fumbling News Feed Change
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.
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TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement
Keyhole.co
MARCH 8, 2022
Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?
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4 Content Ideas for Social Media Posts to Spice up Your Channels
Ignite Social Media
NOVEMBER 10, 2021
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix.
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5 Things You Should Know About the Pinterest Algorithm and How It Ranks Content
SocMed Sean
NOVEMBER 3, 2022
Engaging with content you want to see more of in the future is the best way to keep your feed interesting. The post 5 Things You Should Know About the Pinterest Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.
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Facebook Explore Feed: The Launch, the Test, and What Might Be
Jon Loomer
OCTOBER 26, 2017
If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. It’s engaging stuff, I guess. Facebook Explore Feed: The Test.
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Carousels: The One-Way Ticket to Higher Engagement?
Oktopost
JUNE 20, 2022
Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. LinkedIn’s carousels might be your one-way ticket to higher engagement! Episode Summary. Meet Caitlin.
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Branded Social Content We Love October 2023
Ignite Social Media
OCTOBER 16, 2023
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.
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How to Create Facebook Video Engagement Custom Audiences
Jon Loomer
OCTOBER 7, 2020
Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos.
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What Facebook’s News Feed Algorithm Means To Your Reach
Mindjumpers
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.
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How to use data for content curation
Sprout Social
MARCH 4, 2021
With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in.
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Facebook Continues to Test News Feed Options to Prompt More Engagement
Social Media Today
MAY 17, 2018
Facebook continues to test new ways to improve content exposure, and generate more engagement on the network.
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Instagram Tests New Chronological Feed with “Latest Posts” Prototype
Later
FEBRUARY 17, 2020
The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.
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How to improve your social media engagement
Sprout Social
MAY 14, 2020
How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What is social media engagement?
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The marketer’s guide to reporting on social video engagement
Sprout Social
MARCH 16, 2022
People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. You want your time and effort to go toward content that is effective for your channels and your brand. 95% video views.
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28 Daily Hashtags for Better Engagement [CHEATSHEET]
Hootsuite
JUNE 14, 2022
They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. We’ll take you through how and when to use each of them to maximize your engagement. inspirational content.
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Buh bye Facebook “Explore Feed”
Janet Fouts
MARCH 2, 2018
Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.
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39 Instagram story ideas to boost engagement for your brand
Sprout Social
NOVEMBER 28, 2022
Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. And more opportunities to post means more opportunities to creatively engage with your audience. Cute Instagram story ideas.
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127 5 Best Tools To Embed Facebook Feed On The Website
Social Media Marketing
MAY 20, 2019
That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions.
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How companies use video content on social media
Visually SM
JULY 31, 2020
If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!
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246 How to Curate a Stunning Instagram Feed with User Generated Content
Later
SEPTEMBER 1, 2019
Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . How to Use User-Generated Content on Instagram
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How to Create Branded TikTok Content: Best Practices
Ignite Social Media
SEPTEMBER 18, 2023
But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?
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16 Facebook Engagement Post Ideas For More Likes and Shares
Hootsuite
APRIL 3, 2023
Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.
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