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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Embrace constructive feedback. Let’s say you’ve recently changed your work from home policy.

Review 97
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Growth marketers.

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Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

While I know it can be difficult to not take negative comments personally (after all, you put time, dedication, and effort into creating your content), it’s imperative you take the constructive criticism and adjust your content in a way that produces more positive feedback from your community.

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

The first thing you should focus on as a social media manager is listening to your audience. Also, social media can be a great opportunity for government agencies to answer any questions the public might have. I have been asked to take on the additional duty of social media management while the museum is closed.

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. Crafting an effective social media performance report involves using your collected data to tell a compelling story.

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. Crafting an effective social media performance report involves using your collected data to tell a compelling story.