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The Essential Marketers Guide to B2B Demand Generation

Oktopost

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62
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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Embrace constructive feedback. Let’s say you’ve recently changed your work from home policy.

Review 94
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Growth marketers. Regardless, teams with social media managers are sitting on a goldmine of data and information.

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Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

While I know it can be difficult to not take negative comments personally (after all, you put time, dedication, and effort into creating your content), it’s imperative you take the constructive criticism and adjust your content in a way that produces more positive feedback from your community.

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. Crafting an effective social media performance report involves using your collected data to tell a compelling story.

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

The first thing you should focus on as a social media manager is listening to your audience. A lot of social media marketers—private or public—make the mistake of making posts before they even know what their audience wants to see from them. Better inform and engage on social media with Hootsuite.

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. Crafting an effective social media performance report involves using your collected data to tell a compelling story.