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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Lavalier mic. Know your worth.

UGC 92
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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking , is aimed at giving weary travellers a more pleasant experience. We interrupt your Twitter feed for an announcement from #HendricksMinistry. Data lets marketers go beyond demographics, and enters the realm of behaviours.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking , is aimed at giving weary travellers a more pleasant experience. We interrupt your Twitter feed for an announcement from #HendricksMinistry. Data lets marketers go beyond demographics, and enters the realm of behaviours.

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No Straight Lines / A conversation on the nature of knowledge work

Buzz Marketing for Technology

I work in marketing/HR/finance/logistics/whatever.â?? While I was reading Martin Roell’s Terminology: “Knowledge Worker&# , a TV commercial I saw a while back came to mind: elementary school students were telling the class what their dads did for a living, and after a couple of well defined jobs (policemen, construction, etc.)

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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

RSS Feed: Learn more. Both focused on cooperative learning and knowledge construction in the context of English and social science instruction. My students just had a film festival last week that over 500 community folks attended. Buyers Guide Listings. T&L Events. Tech Forum. Data Management. Mobile & Wireless.

Skills 100