Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know
Ignite Social Media
APRIL 17, 2017
In efforts to help marketers measure video viewability and verify audiences, Twitter announced new and expanded partnerships this week. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. That’s a lot, but great news for those of us thirsty for more video insights.
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