Twist Image

APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. After years of building teams and pitching new business, you come to realize how subjective and arbitrary the process is.

RFP 106

RFP RFI Proposal Compete 106

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 112

Social Media Strategy Case Study RFP 112

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. When searching for your company’s missing piece, an informed decision is the best decision. Enterprise software purchases are a team sport. Enterprise social network: Slack. What is it?

Organization 79

Organization Social Media Tools Hubspot 79

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Content 40

Content RFP Metrics Case Study 40

Buzz Marketing for Technology

JUNE 27, 2008

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. At the end of each cycle, the results were checked in a validation segment that involved the participants, and then reviewed by the project team. Approach and tools. First cycle: Observation and task analysis.

Collaboration 100

Collaboration Study Diagrams RFP 100

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? At the end of the day, though, we ALL have families to feed. Do you have any system that has worked?

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. He was basically saying, with augmented reality and the technology that’s available today, we’re already seeing companies who are saying, OK.

Klout 114

Klout Social Media Conference Influencer 114