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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . Identify the key influencers in your market.

Vocus 184
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company’s personality.

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5 Helpful Social Search Articles

Firebelly

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Now, you KNOW I am not suggesting that brands stay out of the social sphere, that is just not my style or honestly, my business. Maybe your clients are creative and visual so they like YouTube or Flickr better.

Lurker 203
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? A free tool for finding the relative influence of any Twitter user. Wildfire Social Media Monitor.

Tools 206