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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. Share the right content on the right social media network. Write like you talk. Create surveys.

Content 124
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The Social CEO (or Lack of)

Ignite Social Media

As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media?

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. So how can you get the most out of this business-oriented social network?

LinkedIn 189
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. Nearly 10% of Facebook’s membership protested by joining other groups demanding that Facebook shut down the News Feed. How much information is too much?

GPS 217
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Some Questions About Your Questionable Content

Twist Image

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. fast company.

Questions 102
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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Des Walsh Des Walsh is passionate about the potential of social media for business transformation.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

Being a social media manager means you have to be willing to take on the challenges of the technical space. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. For instance, your day to day organic social publishing strategy.

ROI 40