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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

Hotels 245
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We’re starting to use search — and social media — as our recommendation engines. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have. It’s evident that if you want to maintain your clients, you need to really make the effort to keep them.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Connection: Social Media’s Special Gift is a post written by Tamar Weinberg. ]. I miss the days when social media was more personalized.

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Fetching Friday – Resources Mashup & Imagine the World

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Search Engines / SEO. Aaron Wall, Brendan Soucie, Dev Basu, Geoff Kenyon, Marcela De Vivo, Tamar Weinberg, and more. Using social media can be very rewarding: it can get you lots of traffic, it’s a great way to build a community of engaged users and it’s a great marketing tool. Need to re-launch your job search campaign?

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks. With permission, I am publishing the unedited version here.

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