Social Media Strategery

FEBRUARY 1, 2009

Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Above all else, be passionate about what you’re talking about, whether that’s social media or something else. Heroes At the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Social Media Strategery

JANUARY 26, 2009

Image Courtesy of Flickr user GroovyGuru Junior employees lost in a mass of thousands – they’re often anonymous pluggers who are told that they have to “put in their time.&# With the proliferation of social media both inside and outside the organization, this phrase is now more of an excuse than a reason.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): communities, both online AND offline. Get to know your companies strengths and weaknesses, and be honest about them. a white paper) that addresses most (if not all) of your points. a white paper) that addresses most (if not all) of your points.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Diva Marketing Blog

JULY 26, 2012

Critical : determine your content direction that goes beyond your brands or company messaging. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). Review content that is not on digital properties e.g. white papers.

Strategy 96

Strategy URL Message Boards Social Networking 96

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Flickr Photostreams.

Content 104

Content Marketing Screencast Tumblr 104