Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Most likely, these two posts are doing well because they are truly useful to the UCLA community (and even people outside of the immediate community).

Transportation 159

Transportation Sysomos Radian6 RSS 159

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Sysomos ). Presentation from Writtent. . The Future Buzz ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Socialized

SEPTEMBER 19, 2009

On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media. What you have to say is much more important than the fact that your company is blogging, or has a Twitter account.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. See if the individuals behind the account are engaging their followers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify top followers and fans, see recommendations on when to post and who to engage, and pre-schedule posts. 13) Sysomos. ” — MarketingLand.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. teens using Twitter, compared to 66% engaged in texting. Since then,023% of all Tweets include location data, according to Sysomos.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 7, 2010

There was no engagement and his ratio of followers to following was close to one-to-one. But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities. The success of a social media marketing campaign strongly revolves around engagement.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. The blogosphere is especially demanding of something “real.”

Influencer 122

Influencer Ustream Authentication Social CRM 122