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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Build a content equation. View this post on Instagram. Pre-plan videos.

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Creating Equity for Women in the Workplace: Ways to Support Women  

Ignite Social Media

Therefore, the balance of equitable pay amongst our staff is not driven by antiquated constructs of how salaries are defined. Equal Pay for Equal Work Our leadership team is primarily women; they set the standard for how compensation gets distributed across the agency. To put it short, everyone is paid equally for the work that they do.

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Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Is it constructive criticism, a straight problem, or an attack? Most customers who complain online don’t want to hurt your company. Guest post by Yvette Pistorio. The best tip I can give: don’t take them personally.

Comments 214
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. So maybe keep an eye on them.

Sports 64
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

In all of those years (and even as I type this), I have never bothered to build a database, to collect emails and to better understand my community. So many companies collect email addresses and (basically) spam everyone the same way. community building. then hope it did something). Don''t be that brand.

Marketing 105
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Connecting 2 the World: What do businesses really want?

Buzz Marketing for Technology

While many businesses want a sense of independence and creativity, what they chose was a person that fit the company personality (conformity). Quoting Alan Bennett, Stern says that most companies have the attitude "I am all in favour of free expression provided it is kept rigidly under control." and community building.

Web 2.0 100