Comments, Conversation, Radian6 and Sentiment

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

SEPTEMBER 26, 2012

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Feel free to leave your thoughts in a comment.

Radian6

Radian6 Social Media Engagement Marketing

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6

Radian6 Cymfony Alterian Jive

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. If I overlooked your favorite tool, leave a comment below.

SM2

SM2 Vocus Alterian Radian6

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics

Analytics Radian6 Eventful Sentiment

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

Answers, comments posted on your blog, etc. Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media. Sentiment: Are the comments, posts etc. average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources.

SM2

SM2 Alterian Vocus Social Media

Social Media–What Do I Do With All This Data?

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Also watch to see who is driving these conversations. Pay special attention to negative sentiment. Remember an opposing viewpoint merely gives you an opportunity to start a conversation.

Social Media

Social Media Data SM2 Radian6

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign

Campaign Social Media Radian6 Disqus

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Leave your additions, and any questions, in the comments! And of course thanks for including Radian6. What about you?

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

RT @jaybaer: Crushing the Myth of B2B Social Media [link to post] – Posted using Chat Catcher [link] lioncaller (Claudia Putnam) Twitter Comment Why I’m RTing this on a Sunday I don’t know, but here you go. Yes, social media applies to B2B.

Social Media

Social Media B2B Strategy Consultant

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions

Questions Social Media Consultant Education

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Kathy – I love you already just for that comment.

Upcoming

Upcoming Project News Social Media

20+ Cool Social Media and Web Tools

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., Share this on Bebo.

Tools

Tools Social Media Radian6 CoTweet

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

JULY 27, 2012

” I got like 22 replies and sent my wife to the pharmacy with the printed out Facebook comments. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. You derive that, Richard, by as you mentioned, looking at sentiment, right? Richard: Yes.

Airlines

Airlines Sentiment Hotels ROI

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media

Social Media Marketing Consultant Communities

The 17 Best Social Media Management Tools

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement.

Social Media Management

Social Media Management Tools Social Media Radian6

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Read the comments [link] [link] Suzanne Hull RT @jaybaer: 7 Reasons Not to Put All Your Eggs in the Twitter Basket. a hole patched by [lame] workarounds.

Social Media

Social Media Strategy Foursquare Social CRM

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

Feel free to add your ideas to the comments section. Comment frequently (and meaningfully) on blogs that write about you and your posts. Comment frequently (and meaningfully) on blogs that write about you and your posts. Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Conversation.

Social Media

Social Media Brands Technorati RSS

Social Media Informer

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Trending Sources

What’s the Best Social Media Monitoring Tool? It Depends

Understanding the Nature of an Event Using Social Analytics

Four Ways to Measure Social Media Marketing Results

Social Media–What Do I Do With All This Data?

Using Social Media in an Awareness Campaign | Shuaism

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

It's Time for Real-Time

20+ Cool Social Media and Web Tools

Social Pros 26 – Richard Owen, Satmetrix

What Traits Define a Social Media Marketer?

The 17 Best Social Media Management Tools

Convince and Convert Blog: Social Media Strategy and Social Media.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

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