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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm It doesn't work like that.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. The foundation of a fully collaborative social business, whether for a small or large firm is the company’s most valuable asset, its people.

Jive 148
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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

Jive 101
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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Well up until 2014, company leaders didn’t think it did. How secondary audiences can shape a company’s future. It encourages collaboration and without it, doing your job would be so much harder.” So why would a business such as Raytheon need social media? The importance of tying metrics to business goals.

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Where is Your Audience?

Stay N' Alive

For instance, at work many of use use Yammer to associate with other coworkers. It makes much more sense to participate on Yammer than Google+ if I'm to communicate with coworkers - there are many networks like this. The future will be full of these types of branded "circle" networks.

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