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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 186
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. The foundation of a fully collaborative social business, whether for a small or large firm is the company’s most valuable asset, its people.

Jive 146
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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 101
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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Well up until 2014, company leaders didn’t think it did. How creating defined strategies for each social channel leads to an effective and targeted marketing plan. How secondary audiences can shape a company’s future. It encourages collaboration and without it, doing your job would be so much harder.”

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Where is Your Audience?

Stay N' Alive

Now, that's quickly diminishing as kids move over to Facebook, but as a marketer, I'd consider going to Myspace if my audience is 13-18 year olds. For instance, at work many of use use Yammer to associate with other coworkers. The way I met people like Robert Scoble and Chris Pirillo was on Friendfeed of all places.

Yammer 82
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Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .