Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124

Content Brands Findability Marketing 124

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. This is a dis-service to Digital Marketing.

Findability 107

Findability Marketing Loyalty ROI 107

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Her name was Bethany Mota.

Marketing 40

Marketing Findability YouTube Analytics 40

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. And it never will be.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. And it never will be.

SEO 60

SEO Findability Skills Paid Search 60

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? Collaborating with a popular TikTok creator can amplify your message and ignite your campaign.

Tips 138

Tips Hashtag How To Instagram 138

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Can you make money sharing?

Wiki 102

Wiki Hotels Social CRM Retail 102