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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

You need to ensure you have the clarity, assets and strategy essential to cultivate a successful social media presence if you want to make social media work for your business. 1 It’s crucial to build a social media strategy that works for your brand. Not doing so is one of many ways that businesses fail on social media.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. Business Strategy.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Craft a careful strategy to gain notice from the big fish in your industry. Wait, what? Don’t Think International. Take What’s Yours.

Content 72
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How to Use Niche Publishers to Drive Revenue

Convince & Convert

But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Tools such as BuzzStream and Linkdex can give you access to niche bloggers. Affiliate marketing is one of the oldest strategies in the book, but that doesn’t mean doing it well comes naturally. Get some face time.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know. Buzzstream Founder Paul Mays recommended at Content Marketing World 13 that bloggers spend time “harvesting” – that is, asking for backlinks when their work is mentioned on other websites. Ask for What You Want.

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Social Media Outreach for Beginners

Sprout Social

Buzzstream. Buzzstream is an outreach tool that allows you to find and manage contacts. Use the strategies above to build your next social media outreach campaign. As you can see, social media outreach can be fairly time consuming. Luckily there are plenty of tools to help make the process simpler. Let us know in the comments.