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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive.

Digg 149
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Book Review: Social Media Marketing

Webbiquity SMM

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Love them back.

Brands 139
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. What’s Your One Thing? Volvo = Safety. Apple = Innovation. Disney = Magic.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

There’s relationship building (see rule #6), influence, branding, and more. Handling all incoming inquiries professionally (and even quickly) can do wonders on indirectly building up your blog (and maybe even your brand) with high regard. Excuse me, but since when is branding worthless? Did I miss any rules?

Blogger 177
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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

I ran the social news site Reddit through the tool as an example and I’m told that around 55% of visitors are male (though I expect this to be a little lower than reality) and 24% of the audience are over 50 years old. Some sample phrases that I used in Google include: Top surfing brands. Google Queries.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279