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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Citizen Journalism: Who is a Journalist Today?

Proactive Report

Almost half of all Americans (47%) now get some form of local news on a mobile device. 3 out of 5 tablet owners consume news on their tablets and many news publications have created a tablet app. Help your loyal supporters contribute to and participate in the reporting of the news around your brand.

Journal 99
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. If you’re looking to craft a viral video, consider meeting at least one of these characteristics: identifiability, spontaneity, genuineness, humor, information, creativity, and inspiration. Are you looking for brand awareness or visibility, or are you looking for money?

Video 236
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Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 Smooch Dating ¬ My Latest Mobile 2.0 50 best social media links – Twitter Blogs and Bookmarks | Koka Sexton dot Com [.] ¬ How NOT to use your Social Media Marketing Manager!

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. But those basic rules will apply everywhere social media and marketing collide.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. This is basic News Feed Optimization. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Sure, I guess.

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