Akamai Marketing
FEBRUARY 8, 2011
But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about.
Janet Fouts
JANUARY 27, 2011
A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Postrank Analytics. Peer Index.
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Harp Interactive
MARCH 31, 2010
Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Influence of a fan or follower (their fans and followers). Views (videos, ads, rich images).
Convince & Convert
JANUARY 11, 2011
Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.
Akamai Marketing
JULY 28, 2011
Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.
Convince & Convert
NOVEMBER 23, 2010
Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Postrank is now allowing you to compare your blog’s performance to that of up to four other sites. Optimizable Metrics instead of Happenstance. Convince and Convert Recommends.
Kikolani
JANUARY 26, 2010
Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Watch the PSA to understand how storytelling can create a stronger influence on social media. 2010 SEO Trends. Listen and join the dialogue with Radian6.
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