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The Brand Marketer’s Guide to Podcasting 

Pixlee

How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool. Feature Real Customers.

Brands 98
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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Curation 120
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Why Social Commerce Will Rule 2020

Pixlee

Instead, they are building deeply impactful social relationships on the networks with their community. Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Morphe’s UGC features reviews built in to match the product.

UGC 66
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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

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Coach Admires The View From Above

Convince & Convert

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. About the Jessica Gioglio: Follow @savvybostonian.

Apparel 135