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The Brand Marketer’s Guide to Podcasting 

Pixlee

How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool. Feature Real Customers.

Brands 98
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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.

Hotels 64
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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective.

Video 112
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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Curation 119
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Why Social Commerce Will Rule 2020

Pixlee

Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Morphe’s UGC features reviews built in to match the product. One of the best ways to launch effective video content is through influencers and UGC. Social Commerce Success.

UGC 66
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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. If you thought it was bad before with all your friends’ social posts filling your feed with rings, babies and weddings, now add the millions of brands targeting social content to you.