article thumbnail

The Brand Marketer’s Guide to Podcasting 

Pixlee

Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. . As they mention you in casual conversation, your community grows until you become the top reference on the topic. .

Brands 98
article thumbnail

Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Think captivating magazine ads with half a page of scene-setting. They foster community over advertising. Rather than ad-forward content, the brand takes a creative-forward approach that results in the community becoming all the advertising they need. Putting story first means putting community first.

Curation 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Social Commerce Will Rule 2020

Pixlee

Instead, they are building deeply impactful social relationships on the networks with their community. Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Morphe’s UGC features reviews built in to match the product. Social Commerce Success.

UGC 66
article thumbnail

6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. The choice is yours!

article thumbnail

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.

article thumbnail

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

article thumbnail

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public. This community was becoming a support group for those with a connection to the cause.

UGC 60