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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. 71% of Facebook members have become more selective about “liking&# companies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

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Koka Sexton dot Com

Koka Sexton

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Here’s the Top 10 reasons why.

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Corporate Social Media Reading List

Koka Sexton

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Here’s the Top 10 reasons why.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand?

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The Twitter Follow Ratio

Koka Sexton

In the conversation we started talking about Twitter Karma and how a good Twitter Follow/Follower ratio matters. You might be a thought leader in your community. have a lot of conversations in the office about Twitter followers. I never had given much thought to it but on a base level it makes sense. A ratio of 2.0

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The Twitter Follow Ratio - Koka Sexton dot Com

Koka Sexton

In the conversation we started talking about Twitter Karma and how a good Twitter Follow/Follower ratio matters. You might be a thought leader in your community. have a lot of conversations in the office about Twitter followers. I never had given much thought to it but on a base level it makes sense. A ratio of 2.0

Twitter 49