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Twitter for Business: Is It Time?

Webbiquity SMM

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204
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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

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Top 10 Social Listening Tools

Oktopost

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. They’re used by some of the biggest internet brands around, including Google, Alibaba, and Spotify. Google Trends. Best of all, Google Trends is free.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties. Proactive trend identification and analysis When you hear that a crisis is unfolding, it’s useful to know where on the internet it’s happening.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.