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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 231
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

Social listening is the process of capturing and extracting relevant information from your target market on social media. Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. What do they want?

B2B 62
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Twitterese — The new way to speak online

Firebelly

Digitalia | Indianapolis Social Media Marketing « Time to Elf Yourself for the holidays | Main | social media marketings good news » November 12, 2009 Twitterese — The new way to speak online Twitter users are using Twitter terms. Tweet is a popularverb. Twitter is a common noun. Having trouble reading this image?

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How does your brand look on social media?

Janet Fouts

It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. Looking for a job in marketing? Momentus Media Community Health Score.

Klout 138
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The complete crisis management guide for marketing leaders

Sprout Social

Having a crisis management plan in place helped company leaders meet regularly and communicate any new public health information to employees. Alongside coordinating crisis response communications, she also worked with other departments to manage the emergency. This brings us to our next point.

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Creating categories and definitions by doing, not debating

The Way of the Web

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. I market my own projects. I market other people’s projects. I provide research for my own projects.

Project 40