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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic. Nice article worth the read. Thanks for the excellent tips.

Brands 236
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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Darren Rowse?

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social media connections are those I know through a variety of online forums, the blogosphere, Twitter, and the like (but I generally don’t befriend someone immediately; I still give it time). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic.

MySpace 114
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# People do not want to hear from companies as represented by marketers, they want to hear from other people.