20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.
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