Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 152

Strategy BuzzStream Content Brands 152

Sprout Social

JULY 26, 2019

Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. B2B – Business to business. SoLoMo – Social, local and mobile.

Social Media 112

Social Media Software CPM CPC 112

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Owned Media. It’s called ‘owned media’. “In the U.S.,

Content 45

Content Press Release Yahoo Guidelines 45

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MAY 2, 2017

But as companies grow, and produce more content, their needs may become more sophisticated. A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. ” — MarketingLand.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 21, 2010

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MAY 14, 2013

500 companies maintaining corporate blogs has dropped for the first time since 2007. Yes, Your Company Needs a Blog – 13 Reasons Why by AboutUs. companies now maintain blogs. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Reporting that “the number of Inc.

Resources 195

Resources Tips Syndication SEO 195

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Hootsuite

JANUARY 13, 2021

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. B2B: Business To Business. Shorthand for a company with business-facing priorities. Describes a company that offers products or services directly to customers. SoLoMo: Social, Local, Mobile.

Social Media 145

Social Media List HootSuite Content management systems 145