B2B, Company, Download and Social CRM

Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Track Social Media ROI by Giving Customers Trackable Assignments. Is social media ROI attainable?

ROI

ROI Social Media Social CRM Survey

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

JUNE 1, 2017

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. You can download it for free from the Chrome web store, and there’s also a paid upgrade ($15/month). This has been a life saver for both me and my clients.”.

LinkedIn Tools Social CRM Widget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media

Social Media B2B Strategy Consultant

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote?

ROI

ROI Case Study Bazaarvoice Klout

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 10, 2010

You can download it free below. link] [link] Ann Handley Have you scored a copy of @jaybaer's Staggering Social Media Insights – The Best of Twitter 20? Download it: [link] [link] Ann Handley Have you scored a copy of @jaybaer's Staggering Social Media Insights – The Best of Twitter 20?

Social Media

Social Media eBook Strategy Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thats convenience!

Social Media

Social Media Strategy Apple iPhone

The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Consultant

Consultant Metrics Social Media Social CRM

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media

Social Media Policies Consultant Social CRM

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing

Marketing Social CRM Conference Social Media

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. link] Excellent free white paper to download / via @jaybaer [link] Brandon Uttley Does Your Blog Have a Long Tail? if you could please help I would be very greatful.

Hitwise

Hitwise Content Blogger Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Now, you can worry about tools, and outposts, and social media tactics.

Social Media

Social Media Strategy Consultant Conference

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. This is the pet naming program.

Metrics

Metrics Social Media eBook Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

Social Media

Social Media Strategy Consultant Publishing

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

You have to pay for WiFi, e-books, itunes downloads, apps? Just saw a post on Mashable that you can download a.99 Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Does the iPad connect to it?

iPad

iPad Content iPhone Wireless

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Pricing is very reasonable, as you can download and use 60 images a year for just $229. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Disclaimer: I tweet and blog for the company. Skitch I’m no Photoshop wizard.

Social Media

Social Media Strategy Consultant Tweetdeck

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s).

Facebook

Facebook Yahoo Collaboration Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Companion blog post.

Social Media

Social Media Strategy Report Buy

Social Media Informer

Not Tracking Social Media ROI is Your Fault

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

20 Ways to Generate ROI from a Corporate Blog

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The More Things Change, The More Things Change

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Digital and Dollars – Successfully Adding Online Marketing to Your.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Success Metrics and Premature Calculation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince and Convert Blog: Social Media Strategy and Social Media.

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