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Learn the Dos and Don’ts of Writing Effective Email Subject Lines to Increase Your Open Rates.

Koka Sexton

Understanding the Importance of Effective Email Subject Lines A well-constructed email subject line can make the difference between your message being opened or disregarded. Personalization : Use the recipient’s name, designation, or company name to make the message stand out. billion by 2025.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Except in rare cases (e.g.,

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The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. If you ask me ‘do you do B2B marketing?’ Read your own writing.

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Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Oh yes, and an accomplished musician! .

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Blog #6.2: Narrative Storytelling Enhances Sales Performance

SalesChoice

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). We have already experienced the way businesses buy from and sell to each other.

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