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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? Image via Hubspot.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

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Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Use Facebook Bookings. Focus On B2B Reach-Out. Focus On The (Positive) Reviews.

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

Brands, be prepared. How bullish on VR, AR and mixed reality should brands be? Facebook has Oculus. If the consumers don't speed up their adoption, the brands will shove this technology down their throats. Brands should always be ready for the future. transportation. transportation. It's happening.

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

Brands, be prepared. How bullish on VR, AR and mixed reality should brands be? Facebook has Oculus. If the consumers don't speed up their adoption, the brands will shove this technology down their throats. Brands should always be ready for the future. transportation. transportation. It's happening.

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Where Social Media and Reality TV Collide

Convince & Convert

kirishred Tweet This Branding a Marketplace uShip , for those who don’t know, is a C2C marketplace where customers can ship “the enormous and the eccentric” by finding transporters. Similar to eBay, transporters receive scores and feedback so that customers can choose a transporter based on reviews as well as price.

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5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. What’s unique about this effort is that it’s hard to find any notable brand personalities or mascots on the platform. Score the Ultimate Endorsement Courtesy of 20th Century Fox. highlight to tweet).