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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. This is especially important for B2B brands. I only use two things: @ahrefs @clearscope. 1000% recommend.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

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The Social Media ROI Debate

Webbiquity SMM

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share this on Mixx. Share this on Reddit.

ROI 193
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

One of the things we did was, in the pattern I work in, it works rather close to a, like the senior people, the executives and so on, so we’ve managed to get some of them on both our Twitter feed and on Facebook where they tweet about what’s up and down in their world. You can show that it’s not just another add-on.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

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