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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.

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The Social Media ROI Debate

Webbiquity SMM

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

For example, we did on LinkedIn, we’ve done this closed group of influentials in the industry , the shipping circle, it’s called, where we ask questions like, “What’s the next big innovation that will turn the industry upside down? Next week, we will be back with some sort of South by Southwest show.

Company 121
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257