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NFTs: What Are They, And How Can the Trend Be Leveraged?

Likeable

Some experts say that NFTs could come to represent real estate deeds , and others believe it’s just a matter of time before major fashion brands break into the market. Taco Bell doesn’t just receive 0.01% of the profits with each resale—the company also receives recognition as its NFTs go on and off the market.

Trends 124
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

Brands 115
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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. We’ll go through each of the 10 major announcements and what it means to marketers, below. From Facebook ).

Marketing 111
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 139
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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

Sites like Facebook and Google+ give you a lot of real estate to work with. No phony avatars or grainy pics. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers. The positioning of your marketing message. Have you completed your full “About” section?

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.